Voluntary certification
Certification is a mechanism for ensuring that an activity or product meets certain standards that may be set by government or agreed within an industry sector. In tourism, certification is used primarily to check on the activities and standards of tourism enterprises, such as accommodation operators, to ensure consumer safety and satisfaction. However, it may also be extended to cover sustainability issues. The key components of certification include:
• Voluntary participation by businesses.
• Well defined criteria and standards.
• A process of auditing and assessment.
• Recognition of those who meet the criteria, through a label or logo.
• Follow up, in due course, to check continued compliance.
(UNEP/WTO, 2005)